Scholastic Books has announced that the final installment of the best selling Harry Potter series, "Harry Potter and the Deathly Hallows" will be printed on enviro-approved paper. With a first printing of 12 million (yes, that was million) copies, this is a big deal.
As reported by CNN:
Scholastic Inc. announced Tuesday that it had agreed with the Rainforest Alliance, a conservation organization that works with the business community, on tightened environmental standards for "Harry Potter and the Deathly Hallows," coming out July 21 with a first printing of 12 million.
Now, even if you're not a Harry Potter fan (who isn't?), this has got to sound good. 12 million green copies (that's 30% post consumer fiber), with the deluxe edition (100,000 copies, to start) at 100% post consumer fiber.
At 784 pages each (9,480,000,000 pages when you take those 12 million copies into account), that's a lot of post consumer fiber. And, at 12 million kids (big and small), that's a lot of people getting the message that recycling is cool as they read the last Harry Potter book.
More from the article:
- The paper used will contain "a minimum of 30 percent post-consumer waste (pcw) fiber."
- Nearly two-thirds of the 16,700 tons of paper will be approved by the Forest Stewardship Council, an international organization with a mission to "promote environmentally responsible, socially beneficial and economically viable management of the world's forests."
- A "deluxe" edition of the new book, which has a first printing of 100,000, will be printed on paper that contains "100 percent post-consumer waste fiber."
I was a fan of J.K. Rowling and Scholastic before this.
Now I'm in awe.
Here are the links again:
The CNN story.
The book is set to be released on July 21st.
Hopefully, other publishers will follow suit.