Legendary Hollywood producer, Mike Medavoy, has teamed with Nathan Gardels, editor of New Perspective Quarterly (NPQ), to produce a timely book about the use of soft power by America: "AMERICAN IDOL AFTER IRAQ: Competing for Hearts and Minds in the Global Media Age."
Gardel’s and Medavoy’s readable and yet comprehensive book explores the need to understand the effective use of power in an increasingly globalized world; the understanding of which has never been more pressing or pertinent, following, as it has, the increasingly negative perceptions of America’s policies abroad.
AMERICAN IDOL AFTER IRAQ also details the impact of American culture on foreign public opinion toward the United States. The authors do this by showing how American film, music and television, exported to all parts of the globe, penetrates global perception; often more than diplomatic efforts or military might.
They show, as only insiders can, how the media industry works; its motivations, the percentage of foreign to domestic consumption, and what must be done in the future to insure the proper use of the soft power that the access by their programs grant to them. Continued...