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FEATURE

That Age Mocking Super Bowl Ad





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Okay, maybe I’ve lost my sense of humor in my seventies but there’s one Super Bowl ad that I hated, and it’s the one that is getting the most attention.  It featured the elderly but ever game Betty White as a football player who gets tackled and trounced on in the field, only to be transformed into a youthful male player when given some magical energy by a Snicker candy bar.  The joke ad has an additional payoff when the young player is tackled again and turns into the seriously old Abe Vigoda.  

What’s the ad saying?  That it’s a young man’s worst nightmare to get old, first - God help him - as an old woman, then as a decrepit old man, both lying in the mud,  looking weak and ridiculous - only to be rescued by the magic of cheap chocolate covered candy – one that is sure to rot his teeth and his mind.    I can see the geniuses at the ad agency thinking that one up.  Gramps and Grandma tackled, roughed up and lying face down in the mud  - the decrepit duo knocked down and messed up by young football players – America’s gonna love that one.  Well, here’s an American who didn’t.   Continued...

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