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FEATURE

Building Trust in Online Communities





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by Barbara Bray, Learning Strategist

There usually is one manager of an online community. The manager can be called a community manager, a team manager, or an eCoach. The members of your community will need to trust you to feel safe in your community. Here are seven tips to ensure a trusting relationship with the members of your community.

1. Personalize your Community

Ask your community members to fill out their profile, add a picture, and share information about themselves. Encourage members to introduce themselves right away in the discussion forum. Personalize all communications you have with each member. If you send out automated emails, use a program that includes their first name at the beginning of the message.

Feature different members or projects weekly. If your community is still small, try to keep track of a few of the people a week and promote what they are doing. If your community is large, it is difficult for one manager to select and feature members. Encourage different members manage a welcoming committee so the community builds on its own. Continued...

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